About Us

Cultivating a Strong Foundation

The Santa Cruz Organic® brand's roots stretch back to the early 1970's, when founder, John Battendieri, began revitalizing abandoned orchards in the Santa Cruz mountains, an area known for its high-quality, flavorful fruit. Battendieri pressed his first batch of "Mr. Natural" apple juice in 1972, making it one of the first packaged organic products.

About Santa Cruz Organic

As a pioneer organic brand, Santa Cruz Organic® was the first to have a wide range of organic, 100 percent juices and blends and the first juice processor to use all organic fruit sourced from growers certified by an independent, third-party certification organization. With a history of developing innovative products, Santa Cruz Organic® currently offers more than 80 organic items ranging from organic fruit juices and sparkling beverages to organic fruit sauces, chocolate syrups, peanut butters and fruit spreads.

Santa Cruz Organic® products are available nationwide

After 30 years, the Santa Cruz Organic® brand continues to be the most successful organic juice brand ever. The company offers more than 60 organic products ranging from fruit juices and sauces to peanut butter.

Innovation in Practice

By offering high-quality organic products to consumers, the Santa Cruz Organic® brand continually raises awareness for the health and economic benefits of organic agriculture while strengthening the market for organic fruit worldwide.

We have also been a leader in efforts to conserve water resources, build soil integrity and support a healthier ecosystem by helping growers make the decision to choose organic practices for their fields and orchards.

Each year, we buy our fruit from hundreds of carefully selected organic growers, who represent thousands of acres dedicated to organic practices.

Commitment to Sustainability

Everyone at Santa Cruz Organic® – from upper management to growers in the field – is dedicated to making environmentally sound choices.

In recognition of our efforts to reduce packaging, increase recycling rates and save energy, the Santa Cruz Organic® brand has received the WRAP Award (Waste Reduction Awards Program) for the past eight years. This award, from the California Integrated Waste Management Board, shows our ongoing dedication to sustainability.

Most recently, we have made the transition to use 100% renewable energy to run the production process for our processing and bottling facilities. This commitment prevents more than 1,214,400 pounds of carbon dioxide emissions from being released into the atmosphere every year. Learn more about "Green Energy" here.