FAQ

What are fruit-juice concentrates?

Pure fruit juice concentrates are fruit juices with most of the water removed. Most whole fruit juices naturally are 80 percent to 90 percent water.

How are Santa Cruz Organic® Juice Concentrates manufactured?

During the harvest, the ripened fruit is picked, thoroughly washed and pressed into juice. The fruit juice is concentrated by being placed in a low-pressure chamber, which draws off water with a minimum application of heat. The fruit essence is captured and returned to the concentrate from the water vapor. This preserves the aroma and flavor of the fruit. Santa Cruz Organic adds only a minimal amount of water to the juice concentrates to reconstitute them into whole fruit juice.

Why use fruit juice concentrates?

There are two reasons we use fruit juice concentrates:

  • Variety: Although Santa Cruz Organic presses many fresh fruits into juice, the use of fruit juice concentrates has enabled us to offer a variety of innovative juice-blend flavors.
  • Quality: Santa Cruz Organic concentrates are produced when the desired fruits are at their best quality. This allows Santa Cruz Organic to combine Oregon-grown strawberries that are at their peak of perfection in June with California-grown apples that are ripe in September.

Why does Santa Cruz Organic formulate many of its juice blends with white grape and apple juice concentrates?

Santa Cruz Organic uses a mild-flavored juice concentrate, such as white grape or apple juice concentrate, as a sweetener to enhance the flavor of the fruit and to balance the acidity found in certain fruit juices, especially cranberry, raspberry, cherry and apricot. Santa Cruz Organic uses only natural and organic ingredients to help enhance its juices and formulates all of its products to achieve a taste that is natural and delicious.

"Why does Santa Cruz Organic use only certified organic flavors?"

"We are committed to supporting and sourcing organic ingredients which include organic natural flavors."

"How long can I store a jar of your product?"

Most Santa Cruz Organic products have a shelf life of 24 months from the date of production. However, for maximum flavor, we recommend consuming them within one year of the purchase date. It is the nature of packaged food products to experience some slight color and flavor degradation during extended storage. Products should be stored in cool temperatures (50° F to 60° F is preferable, but it should not exceed 75° F for extended periods) and should not be exposed to direct sunlight. If you have more questions regarding date codes or shelf life of our products, please call our Consumer Relations Department. Phone: 888-550-9555

Who certifies Santa Cruz Organic juices as organic?

Quality Assurance International performs our organic certification. QAI is an accredited certifying agent under the USDA's National Organic Program. Please visit their website at www.qai-inc.com for more information.

From where does Santa Cruz Organic source its raw ingredients?

Quality products begin with quality ingredients, and we employ comprehensive procurement procedures to ensure our products contain only the finest ingredients from reputable suppliers. In the majority of cases, we source our ingredients from within the United States; some items, however, are not available within the domestic supply chain and are sourced from outside of the country. When we source from locations outside the United States, you can be assured these ingredients also meet our high quality-assurance standards.

Are Santa Cruz Organic juices pasteurized?

All of our Santa Cruz Organic juices are pasteurized. Located around the rim of the bottle cap is our pasteurization statement: "Pasteurized for your safety."

I have an idea or suggestion I want to submit to Santa Cruz Organic. How do I do that?

Please submit all ideas and information via email in our Contact Us section or by writing to:

Santa Cruz Organic
Consumer Relations Department
37 Speedway Avenue
Chico California 95928

How can I find Santa Cruz Organic coupons?

We partner with local retailers and grocery stores to provide coupons either in-store or through their advertising circulars.

Where can I find Santa Cruz Organic products?

Santa Cruz Organic products are available nationwide. Use our Store Finder to search for Santa Cruz Organic products at a store near you. You also may be interested in checking with some local, natural food stores in your area. If you would like to see the products available at a particular grocer in your area, we encourage you to speak with your local store managers and request that they stock your favorite Santa Cruz Organic products. items.

Do Santa Cruz Organic products contain any of the Top Eight Allergenic Foods allergens?

We recognize individuals with food allergies face particular challenges when making everyday food choices, and we are committed to providing consumers with as much information as possible about the ingredients in our products. Additionally, we follow all relevant U.S. Food and Drug Administration labeling requirements, which includes clearly disclosing the presence of any of the Top Eight Allergenic Foods: milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat and soybeans. For the most up-to-date and correct information, we suggest checking the ingredient information located on the package.

Do Santa Cruz Organic products contain gluten?

Santa Cruz Organic products are verified "gluten-free." The "gluten-free" claim can be found on the label next to the list of ingredients. It is important to note the U.S. Food and Drug Administration has not yet defined the term "gluten-free" or established rules for making a "gluten-free" claim on a food product; however, "gluten-free" claims are permitted, and each manufacturer is responsible for determining whether or not its products are "gluten-free." We have established the following stringent criteria based on the FDA's proposed rules for making "gluten-free" claims.

  • Ingredient Screening - The ingredient cannot contain gluten sources, such as wheat, rye, barley or their derivatives or hybrids. We also review for the presence of oats.
  • Testing - While there currently is not a commercially available test to detect the presence of oats, the product must be tested to verify it contains less than 20 parts per million of gluten.
  • Manufacturing Procedures - In addition, facilities that manufacture verified "gluten-free" products must have a comprehensive gluten management program. All equipment used in the manufacture of products containing any gluten or oat source must be thoroughly cleaned prior to producing a product that is "gluten-free." These procedures must be validated and inspected after each clean-up.

Is it natural for this product to contain sediment?

Our juice products allow for a certain amount of sediment to pass through the filtration process. In fact, many of our labels have a disclaimer that reads, "Natural separation may occur. Shake before opening."