Privacy Policy

TruRoots, LLC
Privacy Policy
Effective as of October 4, 2022
Last revised on: October 4, 2022


This “Privacy Policy” describes the privacy practices of Tru Roots LLC and our subsidiaries and affiliates (collectively, “TruRoots LLC”, “we”, “us”, or “our”) in connection with https://www.truroots.com/ website or any other website that we (or our subsidiaries or affiliates) own or control and which posts or links to this Privacy Policy (collectively, the “Sites”), any other feature and services available through our Sites (collectively, the “Service”), and our direct marketing communications.  

We provide important information for California residents here. 

Personal Information We Collect

Information you provide to us.  Personal information you provide to us through the Service or otherwise may include:

  • Contact data, such as your first and last name, email address, mailing addresses and phone number.

  • Feedback or correspondence, such as information you provide when you contact us with questions, feedback, or otherwise correspond with us in the “Contact Us” portion of the website. 

  • Usage information, such as information about how you use the Service and interact with us, including information associated with any content you upload to the websites or otherwise submit to us, and information you provide when you use any interactive features of the Service.

  • Marketing information, such as information including your preferences for receiving communications about our activities, events, and publications, and details about how you engage with our communications.

  • Content you choose to upload to the Service, such as text, images, audio, and video, along with the metadata associated with the files you upload, including any information shared during a peer support group.

  • Other information that we may collect that is not specifically listed here but which we will use in accordance with this Privacy Policy or as otherwise disclosed at the time of collection.

Information we obtain from social media platforms. We may maintain pages for TruRoots on social media platforms, such as LinkedIn, Twitter, Facebook and other third party platforms. When you visit or interact with our pages on those platforms, the platform provider’s privacy policy will apply to your interactions and their collection, use and processing of your personal information. You or the platforms may provide us with information through the platforms, and we will treat such information in accordance with this Privacy Policy. 

Information we obtain from other third parties.  We may receive personal information about you from third-party sources, such as marketing partners, publicly available sources, and data providers. 

Cookies and Other Information Collected by Automated Means 

We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and activity occurring on or through the Service. The information that may be collected automatically includes your computer or mobile device operating system type and version number, manufacturer and model, device identifier, browser type, screen resolution, IP address, the website you visited before browsing to our websites, general location information such as city, state or geographic area, and information about your use of and actions on the Service, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and length of access.  Our service providers and business partners may collect this type of information over time and across third-party websites and mobile applications. For more information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org. 

On our webpages, this information is collected using cookies, browser web storage (also known as locally stored objects, or “LSOs”), and similar technologies.  We may also use web beacons (which are also known as pixel tags and clear GIFs) on our Service and in our HTML formatted emails to track the actions of users on our websites and interactions with our emails. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on webpages or within HTML formatted emails. Pixel tags are used to demonstrate that a webpage was accessed or that certain content was viewed, typically to measure the success of our marketing campaigns or engagement with our emails and to compile statistics about usage of our Service, so that we can manage our content more effectively.

See below for information about your choices with respect to cookies and other technologies. 

How We Use Your Personal Information

We use your personal information for the following purposes and as otherwise described in this Privacy Policy or at the time of collection:

To operate the Service.  We use your personal information to:

  • provide, operate and improve the Service;

  • provide information about our products and services;

  • communicate with you about the Service, including by sending you announcements, updates, security alerts, and support and administrative messages;

  • understand your needs and interests, and personalize your experience with the Service and our communications;

  • provide support and maintenance for the Service; or

  • respond to your requests, questions, and feedback.

For research and development.  We analyze use of the Service to improve the Service and to develop new products and services, including by studying user demographics and use of the Service.

To send you marketing and promotional communications.  We may send you marketing communications as permitted by law. You will have the ability to opt-out of our marketing and promotional communications as described in the Opt out of marketing communications section below. 

To comply with law. We use your personal information — as we believe necessary or appropriate — to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.  

For compliance, fraud prevention, and safety.  As we believe necessary or appropriate, we may use your personal information and disclose it to law enforcement, government authorities, and private parties to: (a) protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); (b) enforce the terms and conditions that govern the Service; and (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity.

With your consent.  In some cases we may specifically ask for your consent to collect, use or share your personal information, such as when required by law.  

To create anonymous, aggregated or de-identified data.  We may create anonymous, aggregated or de-identified data from your personal information and other individuals whose personal information we collect.  We make personal information into anonymous, aggregated or de-identified data by removing or not utilizing information that makes the data personally identifiable to you.  We may use this anonymous, aggregated or de-identified data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and to promote our business.  

How We Share Your Personal Information

We do not share your personal information with third parties without your consent, except in the following circumstances or as described in this Privacy Policy:

Affiliates.  We may share your personal information with our corporate parent, subsidiaries, and affiliates, for purposes consistent with this Privacy Policy.

Service providers.  We may share your personal information with third party companies and individuals that provide services on our behalf or help us operate our business (such as customer support, hosting, analytics, email delivery, marketing, and database management services). These third parties may use your personal information only as directed or authorized by us and in a manner consistent with this Privacy Policy, and are prohibited from using or disclosing your information for any other purpose.

Professional advisors. We may disclose your personal information to professional advisors, such as lawyers, bankers, auditors, and insurers, where necessary in the course of the professional services that they render to us.

For compliance, fraud prevention and safety. We may share your personal information for the compliance, fraud prevention and safety purposes described above.  

Business transfers.  We may sell, transfer or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution. In such a case, we will make reasonable efforts to require the recipient to honor the Privacy Policy.

Your Choices 

In this section, we describe the rights and choices available to all users. 

Access or update your information. You may request to review and update certain personal information by contacting us at info@truroots.com.

Opt out of TruRoots marketing communications.  You may opt out of marketing-related communications by following the unsubscribe instructions in an email, or by responding to a text message with the word “stop”, “end”, “cancel”, “unsubscribe” or “quit”. You may continue to receive Service-related and other non-marketing communications, including transactional communications related to products you purchase through us and scheduled deliveries.

Cookies and other technologies.  Most browsers let you remove or reject cookies.  To do this, follow the instructions in your browser settings.  Many browsers accept cookies by default until you change your settings.  Please note that if you set your browser to disable cookies, the Service may not work properly.  

Users may opt out of receiving targeted advertising on websites through members of the Network Advertising Initiative by clicking here or the Digital Advertising Alliance by clicking here. Please note that we also may work with companies that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms that we linked above. If you choose to opt-out of targeted advertisements, you will still see advertisements online but they may not be relevant to you. Even if you do choose to opt out, not all companies that serve online behavioral advertising are included in this list, and so you may still receive some cookies and tailored advertisements from companies that are not listed.

Opt out of sharing.  You may opt out of our sharing of your information with integration, joint marketing and other business partners by emailing us at info@truroots.com, using the subject line “Opt Out of Sharing”. 

Do not track.  Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit.  We currently do not respond to “Do Not Track” or similar signals.  To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

Other Sites, Mobile Applications and Services

The Service may contain links to other websites, mobile applications, and other online services operated by third parties.  These links are not an endorsement of, or representation that we are affiliated with, any third party.  In addition, our content may be included on web pages, in mobile applications or on online services that are not associated with us. We do not control third party websites, mobile applications or online services, and we are not responsible for their actions.  Other websites, mobile applications and services follow different rules regarding the collection, use and sharing of your personal information.  We encourage you to read the privacy policies of the other websites, mobile applications and online services that you use.

Security Practices

The security of your personal information is important to us.  We employ a number of organizational, technical and physical safeguards designed to protect the personal information we collect.  However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information. 

International Data Transfers

Our headquarters is in the United States and we have service providers in other countries.  Your personal information may be transferred to the United States or other locations outside of your state, province, or country where privacy laws may not be as protective as those in your state, province, or country.  

Children  

The Service is not directed to, and we do not knowingly collect personal information from, anyone under the age of 13.  If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us. We will delete such information from our files as soon as reasonably practicable.  We encourage parents with concerns to contact us.

Changes to this Privacy Policy 

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service. We may (and if required by law will) also provide notification of changes in another way that we believe is reasonably likely to reach you, such as via e-mail (if we have your contact information) or another manner through the Service.

Any modifications to this Privacy Policy will be effective upon our posting the new terms and/or upon implementation of the new changes on the Service (or as otherwise indicated at the time of posting). In all cases, your continued use of the Service after the posting of any modified Privacy Policy indicates your acceptance of the modified Privacy Policy.

How to Contact Us

Please direct any questions or comments about this Privacy Policy or privacy practices to info@truroots.com.  You may also write to us via postal mail at:

TruRoots Company
Attn: Legal
770 Legacy Place
Dedham, MA 02026

If you would like to exercise your rights listed above, please send (or have your authorized agent send) an email to info@truroots.com or call us toll-free at: 530-899-5000. You will not be discriminated against in any way by virtue of your exercise of any CCPA rights.

We must verify your identity before fulfilling your requests. If we cannot initially verify your identity, we may request additional information to complete the verification process. Any Personal Information you disclose to us for purposes of verifying your identity will solely be used for the purpose of verification.

We may deny certain requests, or only fulfill some in part, as permitted or required by law. For example, if you request to delete CCPA Personal Information, we may retain such CCPA Personal Information that we need to retain for legal purposes (e.g., tax accounting). You have a right not to receive discriminatory treatment by any business when you exercise your California privacy rights.

The CCPA gives California Consumers the right to lodge a complaint with the California Attorney General’s office. The Attorney General’s office may be contacted at https://oag.ca.gov/contact/consumer-complaint-against-business-or-company or by telephone at: (916) 210-6276.

If you would like to receive a copy of this Section in an alternate format (e.g., printable) or language, please contact us by using the information found here. 

We collect, sell, and share CCPA Personal Information in each of these categories to facilitate our business purposes listed in Section 4 above.

In the last 12 months, CCPA Personal Information was sold/shared to the following categories of third-parties: advertising networks, social networks, data brokers, and data analytics providers.

In the last 12 months, CCPA Personal Information was disclosed for a business purpose to the following categories of third-parties: N/A.

B.  Categories and Uses of Sensitive Personal Information

The CCPA considers certain CCPA Personal Information to be sensitive information (“CCPA Sensitive Personal Information”). We do not use or disclose CCPA Sensitive Personal Information. 

C. California Privacy Rights

If you are a resident of California, you may have the following rights:

California Rights  

This Section applies to our collection and use of CCPA Personal Information (defined below) if you are a resident of California, as required by the California Consumer Privacy Act of 2018 and its implementing regulations (collectively, the “CCPA”). This Section describes (1) the categories of CCPA Personal Information, collected and disclosed by us, subject to CCPA, (2) privacy rights of California residents under CCPA, and (3) how to exercise those rights.

CCPA Personal Information means information that that is not publicly available (as defined in the CCPA) that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer or household.  

A. Categories of Uses Personal Information

In accordance with California law, we may have used the following categories of CCPA Personal Information within the past 12 months in the following ways: